Why us

BUILT FOR REAL ABSORPTION

Some ingredients only work if your body can actually use it. We pair these with other ingredients that ensure that it can.

WELLNESS THAT TASTES GOOD

We developed our products at The Detox Barn - tested on real humans. No willpower required, just great tasting products.

NO FILLERS, NO FLUFF

Every ingredient earns its place. No extras, just purposeful ingredients that do exactly what they say.

DOSAGE TO MAKE A DIFFERENCE

We only include a serious dose, because we’re serious about them working - real support, not just for the label.

OUR APPROACH TO WELLNESS

SMALL, CONSISTENT DAILY HABITS

We didn't arrive at this through a wellness brand brainstorm - we lived it. Sharon's recovery from a rare autoimmune disease through plant-based living taught us the one thing no influencer will tell you: there are no shortcuts, but there is a simpler path. Small, consistent daily habits done over time make a genuinely enormous difference.

Lauretta is a trained natural vegan chef who lectures at CNM, the UK's No.1 naturopathic medicine college, and serves as Food Editor for CNM. We also run The Detox Barn in Suffolk, listed by Condé Nast as one of the best wellness retreats in the UK, where we've watched hundreds of guests transform simply by showing up and doing the basics really well. Our products at Health Craic are simple, health hacks that everyone can do every day.

What we've seen again and again is that people don't fail at wellness because they lack willpower - they fail because overcomplicated routines make it too easy to quit. That's exactly why we created Health Craic: products that taste great, actually work, and slot into your real life without a spreadsheet.

A NOTE ON THE DAILY RITUAL

Health Craic is built around one simple idea: feeling good shouldn’t be a chore.

Each product was developed and tested at The Detox Barn - the Condé Nast Top Wellness Retreat 2024 and 2025 - by Lauretta and Sharon Gavin. These aren’t wellness props. They’re drinks that actually work, in a routine that actually fits.

A NOTE ON THE DAILY RITUAL

Health Craic is built around one simple idea: feeling good shouldn’t be a chore.

OUR EXPERTS

LAURETTA GAVIN

Lauretta is a trained natural vegan chef, graduate of the College of Naturopathic Medicine (CNM), and Food Editor at Mind Jump Magazine — which is a fancy way of saying she has spent years proving that healthy food doesn’t have to taste like compromise.

She is also co-founder of The Detox Barn, the award-winning wellness retreat, where she has designed all the seasonal menus — so she knows a thing or two about food that makes people feel extraordinary.

As co-founder of Health Craic and one half of the Gavin Sisters, she develops all the recipes and product formulations with one non-negotiable rule: if it doesn’t taste good, it doesn’t make the cut.

FIONA BERRY

Nutritional Therapist, BSc, mBANT, CNHC
Founder, It’s The Berries Nutritional Therapy

“Functional foods at their finest.”

Fiona Berry is a Suffolk-based Nutritional Therapist and founder of It’s The Berries. She helps women get to the root of fatigue, gut, hormone and sleep concerns, using evidence-informed nutrition and practical strategies designed for real life.

In Fiona’s words: “In clinic I see so many women who’ve been told their tiredness, bloating or poor sleep is ‘just normal’. It isn’t. My work is about getting to the root cause and building small, sustainable habits that fit real life. I love the Health Craic approach of combining everyday foods with functional ingredients — organic Arabica with lion’s mane and reishi, cacao with ashwagandha and magnesium, and turmeric with maca. Functional foods at their finest, in a cup you’re already reaching for.”

SUSTAINABILITY

We’re all about making healthier choices - and that includes the choices we make as a business. Our coffee is triple-certified organic, and all of our packaging is made from recycled materials. We believe small changes add up, whether you’re improving your health or reducing your impact on the planet.

What we do…

Supporting plant-based nutrition

Choosing ethical suppliers where possible

Minimising waste in our products & packaging

Promoting seasonal, local ingredients

Building a business that values people, community & the planet

TURMERIC FOR GLOW

Boosted with Ginger, Zinc & Maca Root

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COFFEE FOR FOCUS

Boosted with Lion’s Mane, Reishi & Chaga Mushrooms

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CACAO FOR CALM

Boosted with Ashwagandha, Magnesium & Chamomile

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Helped fatigue so well!
I have always struggled with fatigue, and this coffee has been the only thing that has ever helped! Would recommend to anyone!
Han
Fabulous new product
Purchased first packet of coffee at Knebworth craft fair and I am now hooked. Definitely gives me a boost and the taste is very good. I enjoyed it so much I have subscribed to having it delivered regularly which has a cost saving.
Lyn Scadding
So yummy
Honestly shocked at how much I like this. I was expecting "healthy coffee" to taste strange, but it's just smooth, delicious and uplifting.
Margaret